Street Team

The scene is a boardroom. 12 or so middle class, business casuals chatting about the best way to communicate the upcoming organization change.

Biz Cas 1: "How about tele-conferences?"
Murmurs of agreement

Susie Homewrecker: "How about street teams?"
Silence

Susie Homewrecker: "You know, like when you release a new punk rock album and the fans go out and pump up other fans for free? It's very peer-to-peer."
Silence

Susie Homewrecker, slowly and deliberately: "Um. Grassroots. I just don't want management being the only source of information. If I hear it from my peers, I might be more inclined to be less skeptical."
Murmurs of agreement

Woo! Punk rock!